Founded by Garima Bhadra, GB is a contemporary label shaped by the soul of Indian craftsmanship.

At its heart lies a quiet commitment—to preserve, celebrate, and reimagine the richness of Indian textiles, embroideries, and traditional techniques in every collection.

Founded with a deep reverence for traditional textiles, hand embroideries, and age-old techniques, GB is a celebration of Indian heritage where each piece is a tribute to the artisans behind the craft and the culture they carry forward.

At GB we believe that Indian fabrics and craft forms aren’t just heritage—they’re timeless, versatile, and deeply modern. GB exists to place them where they belong—at the centre of thoughtful, elevated design.

Rooted in tradition, reimagined for today.

Garima Bhadra

Born in Mumbai, Garima Bhadra found her creative voice at the intersection of tradition and innovation. A designer with a deep appreciation for textile heritage, Garima Bhadra refined her craft at Istituto Marangoni in Milan, graduating cum laude where she presented her graduation collection at Milan Fashion Week in 2022, marking an early milestone in her evolving journey.

Garima draws inspiration from the many threads of her life. Her first collection was born from her roots, a tribute to where she comes from. Today, that journey continues through the rhythms of Indian classical music, shaping her latest designs with the same soul and depth that has always defined her craft.

" Let's celebrate craft everyday "

सम (SAM)

Music has been the quiet architecture of my life since childhood ~ the ragas and rhythms that filled my home, and the artistry of the maestros I grew up listening to, who taught me that an instrument can hold as much emotion as any voice. SAM is born from that lifelong listening.

In Indian classical music, sam is the first beat ~ the point in a tala cycle where all the rhythm resolves and returns to its origin. It's a moment of arrival, of grounding, of unity ~ no matter how far the rhythm wanders, it always comes home to the sam. That idea of returning to what centers you sits at the heart of this collection.

This is reflected quite literally in the silhouettes themselves. Much of the collection moves freely ~ fluid drapes, asymmetric lines, edges that break away from expectation, echoing the improvisation and wandering of a raga as it unfolds. But just as a raga always finds its way back to the sam, these fluid forms return, again and again, to moments of structure ~ a defined seam, a tailored edge, a silhouette that holds its shape. That push and pull between free flowing movement and structured return isn't just a design choice; it's the entire philosophy of the collection made wearable.

The details themselves draw from the actual forms of the instruments I grew up around ~ the curved body and taut strings of the sitar, the resonant skin of the tabla, the folds and breath of the harmonium. Woven through it all is a quiet nod to Raja Ravi Varma's iconic painting of Goddess Saraswati, deity of art, music, and knowledge, whose grace and stillness shaped the collection's palette and drape.

Beyond the references, SAM is about finding your own sam moment ~ that small pause of alignment we all return to in daily life, whether it's a favorite song, a morning ritual, or a moment of quiet before the day begins. Just as fluid movement always finds its way back to structure, I hope this collection reminds you to return to whatever centers you.

There is no place like home

When we first learn to draw, the picture that comes to mind is always the same ~ a house made of simple rectangles and triangles. A door, a window, a roof, maybe a tree beside it. It is instinctive, universal, and deeply human.

That house is more than a sketch. It is our first symbol of belonging, warmth, and safety. It is where stories begin, where families gather, and where traditions live on.

For us, that house stands in Kachchh, Gujarat, where our roots lie ~ a land where homes are built with earth and heart, where crafts are passed down through generations, and where every detail, from the embroidery on textiles to the rhythm of daily life, carries meaning. 

It is in the village courtyards where cows rest at dusk, the mud houses painted with mirrors that catch the sunlight, the trees where families gather in the shade, and the camels that move slowly across the desert. It is in the sound of the wind through the fields, the turn of the windmills, the rhythm of crafts that have been alive for centuries.

We carry that essence of “home” into everything we create. Each piece of the collection is  rooted in tradition, and reimagined for today ~ much like that first drawing, simple in form but infinite in meaning. Because no matter where we go, one truth stays with us:

 “there is no place like home”